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Privacy Policy

Last updated: 22 June 2026

1. Who We Are

ShowUp (“we”, “us”, “our”) is a performance marketing and lead-generation service operated by Saransh Maheshwari. We help real estate brokerages in Dubai and Abu Dhabi generate qualified off-plan buyer enquiries through digital advertising, qualification systems, and automated follow-up. Our principal website is offplan.letshowup.com.

We are committed to protecting your personal data in accordance with applicable law, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and, where applicable, the EU General Data Protection Regulation (GDPR).

2. What Data We Collect

When you interact with our landing page or complete our enquiry form, we may collect:

  • Identity data: full name, brokerage name
  • Contact data: email address, WhatsApp/mobile number
  • Technical data: IP address, browser type, operating system, device type, screen resolution
  • Usage data: pages visited, time on page, referrer URL
  • Marketing data: UTM source, medium, campaign, content and term parameters from ad clicks
  • Location data: timezone (auto-detected from your browser)

We do not collect sensitive personal data (health, biometric, financial account details). We do not collect data from children under 18.

3. How We Use Your Data

We use the data we collect to:

  • Respond to your enquiry and schedule a strategy call
  • Send meeting confirmation and reminders by email and WhatsApp
  • Analyse the effectiveness of our advertising campaigns
  • Improve the performance and content of our landing pages
  • Comply with legal obligations

We do not sell your personal data to third parties. We do not use your data for automated decision-making that produces legal effects on you.

4. Legal Basis for Processing

Where GDPR applies, we rely on the following legal bases:

  • Consent: you submit the form voluntarily
  • Legitimate interests: analysing campaign performance and improving our service
  • Contract: delivering the strategy call you requested

5. Third-Party Services

We use the following third-party services, each with their own privacy policies:

  • Meta (Facebook/Instagram Ads): facebook.com/policy
  • Google Ads / Google Analytics: policies.google.com/privacy
  • Cal.com: cal.com/privacy
  • Google Sheets (via webhook): lead data storage
  • WhatsApp (Meta): follow-up communications

6. Cookies and Tracking

We use cookies and similar tracking technologies for analytics (Google Analytics), advertising attribution (Meta Pixel, Google Tag Manager), and session management. You can control cookies through your browser settings.

7. Data Retention

  • Lead form data: up to 24 months from collection, or until you request deletion
  • Analytics data: subject to platform retention settings (typically 26 months for Google Analytics)

8. International Transfers

Our services are operated from India and the UAE. Data may be processed in countries where our third-party providers operate, including the United States and the EU.

9. Your Rights

Depending on your location, you may have the right to access, correct, erase, or port your personal data, withdraw consent, or object to processing. To exercise any right, email hello@letshowup.com. We will respond within 30 days.

10. Security

We implement reasonable technical and organisational measures to protect your personal data. All data transmitted through our form is encrypted in transit using TLS.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date of the last update is shown at the top of this page.

12. Contact

  • Email: hello@letshowup.com
  • WhatsApp: Message us
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