B2B SaaS Demand Generation Engine
B2B SaaS
Cost per Lead
$42
-68%
ROAS
4.2x
+180%
Organic Pipeline
$1.2M
+312%
Lead-to-SQL Rate
28%
+15pts
The Challenge
A Series B SaaS platform was burning $120k/month on paid media with declining lead quality and no connection between content, ads, and the conversion funnel.
Overview
This B2B SaaS company had invested heavily in paid acquisition but was seeing diminishing returns. Content existed but wasn’t connected to the funnel. Landing pages hadn’t been updated in 18 months.
Our Strategy
We rebuilt the full funnel—restructuring paid accounts around intent stages, building topic cluster content that fed organic pipeline, redesigning landing pages with proper CRO, and implementing lead scoring that actually reflected buying signals.
The Build
Month 1: Audit and restructure. Month 2: New landing pages and content system live. Month 3: Paid scaling with new creative framework. Month 4-6: Optimization, testing, and automation buildout.
Month 1
Audit and restructure.
Month 2
New landing pages and content system live.
Month 3
Paid scaling with new creative framework.
Month 4-6
Optimization, testing, and automation buildout.
System Built
Full-funnel demand generation engine connecting paid media, SEO content, landing pages, lead scoring, and automated nurture sequences.
Ready to build your growth system?
Let's diagnose your funnel and design the system that drives compounding growth.