Selected Work
Systems we've built.
Results we've driven.
Real growth engines—not just campaigns.
Performance + Content + CRO
B2B SaaS Demand Generation Engine
A Series B SaaS platform was burning $120k/month on paid media with declining lead quality and no connection between content, ads, and the conversion funnel.
Cost per Lead: $42
Google AdsLinkedIn AdsSEOContentLanding PagesHubSpot
Performance + Web + CRO
D2C Performance + CRO Rebuild
An e-commerce brand was spending heavily on Meta ads with a 1.4x ROAS and a mobile conversion rate below 1%. Creative fatigue and poor landing page experience were bleeding budget.
ROAS: 4.8x
Meta AdsGoogle ShoppingLanding PagesCROAnalytics
SEO + Content + AI Visibility
EdTech Visibility + Funnel Optimization
An EdTech platform had strong content but zero organic strategy. They were invisible in AI-generated answers and losing market share to competitors who owned the search narrative.
Organic Traffic: 285K/mo
SEOContentAI VisibilityOn-page CROInternal Linking
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