EdTech Visibility + Funnel Optimization
EdTech
Organic Traffic
285K/mo
+340%
AI Answer Citations
47
New
Keyword Rankings (Top 10)
380+
+520%
Organic Signups
2,400/mo
+275%
The Challenge
An EdTech platform had strong content but zero organic strategy. They were invisible in AI-generated answers and losing market share to competitors who owned the search narrative.
Overview
This EdTech company had invested in content for years but without strategic structure. Pages competed with each other, technical issues limited crawlability, and they had zero presence in AI search results.
Our Strategy
We restructured their entire content architecture around topic clusters, fixed critical technical issues, optimized existing high-potential pages, and built a dedicated AI visibility strategy to get cited in AI-generated answers.
The Build
Month 1: Technical audit and quick fixes. Month 2: Content restructuring and new cluster architecture. Month 3-4: New content production and AI optimization. Month 5-6: Scaling and measurement.
Month 1
Technical audit and quick fixes.
Month 2
Content restructuring and new cluster architecture.
Month 3-4
New content production and AI optimization.
Month 5-6
Scaling and measurement.
System Built
Search visibility system combining technical SEO, topic cluster content, AI answer optimization, and conversion-focused content upgrades.
Ready to build your growth system?
Let's diagnose your funnel and design the system that drives compounding growth.