D2C Performance + CRO Rebuild
D2C / E-commerce
ROAS
4.8x
+243%
Mobile CVR
3.2%
+220%
Revenue
$2.4M
+185%
CAC
$18
-55%
The Challenge
An e-commerce brand was spending heavily on Meta ads with a 1.4x ROAS and a mobile conversion rate below 1%. Creative fatigue and poor landing page experience were bleeding budget.
Overview
This D2C brand had strong product-market fit but their digital acquisition was inefficient. The mobile experience was slow, forms were clunky, and ad creative had gone stale months ago.
Our Strategy
We rebuilt the performance engine from landing page up—new mobile-first pages with proper CRO structure, a creative testing system that eliminated fatigue, and attribution setup that gave real visibility into what was working.
The Build
Week 1-2: Audit and quick wins. Week 3-4: New landing pages live. Month 2: Creative testing framework active. Month 3: Full optimization and scaling phase.
Week 1-2
Audit and quick wins.
Week 3-4
New landing pages live.
Month 2
Creative testing framework active.
Month 3
Full optimization and scaling phase.
System Built
Performance marketing system with creative testing framework, mobile-first landing pages, and automated reporting that connected ad spend to actual revenue.
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